Trademark registration is an important step in the direction of any small business or company. Trademark registration protects a brand, logo or slogan from intellectual copyright theft and is used as a means to distinguish a source of goods from one and another.
There are some important differences between copyrights, trademarks and patents that one should know before you get started. While a copyright often is used to protect creative expositions such as music, art, literature a trademark is usually associated with a brand and is usually a mark, phrase or word. A trademark right is given to the individual or company that first uses the mark in commerce and is maintained through its continued use in a product or service.
Making sure you are protected by trademark law helps to ensure the future of your business because it protects your rights and gives you the ability to pursue any infringement to those rights. Unfortunately, simply by incorporating a business alone is not enough and does not protect your trademark.
To protect a trademark it is important to pursue registration in every country the products or services are used in. The only way to make it 'yours' is to continually use the products or services under use else it can fall into disuse and it will not be protected therefore can be challenged in court.
We understand that this can be a lot of information to take in when it comes intellectual property, trademarks registration, and trademark protection. If you have any questions about the trademarking process—please don't hesitate to call.
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